IID, Inc. (6038) Stock Price

eed operates primarily through web media management and marketing and research services for businesses. The company distributes news and specialized information through its own content marketing platform, and provides advertising, data and content services, as well as e-commerce operational support.

Its main customers are corporate marketing managers, e-commerce operators, and companies conducting product development and market research. The company generates revenue primarily from advertising fees, data and content usage fees, e-commerce sales revenue, as well as service fees for research, system implementation, and operations.

The business is built on two pillars: the Creator Platform business (CP) and the Creator Solutions business (CS). Under CP, the company operates multiple media properties through "iid-CMP" and manages e-commerce site operations, unified management systems, and community operations through subsidiaries. Under CS, it provides quantitative and qualitative research services and e-commerce construction support systems tailored to various business needs.

eeed's core strategy centers on two pillars: the Creator Platform business (CP business) and Creator Solutions business (CS business). The company aims to drive growth by expanding the CP business and stabilizing revenues in the CS business. Specifically, eeed plans to broaden its advertising and data provision foundation by expanding media categories and increasing the number of web media properties. Simultaneously, to reduce dependence on advertising income, the company is introducing subscription models and direct payment options to diversify revenue streams. These efforts aim to build a revenue structure that is less vulnerable to economic fluctuations.

Key investment areas include mergers and acquisitions (M&A) to acquire content and media assets, as well as strengthening engineering capabilities. The company has previously invested in offshore development centers, such as its strategic investment in July 2019, to enhance technological development capacity. Going forward, eeed plans to acquire new user bases and business models through M&A, and establish systems to generate synergies within the group through joint projects and system integration post-acquisition.

New market development and business expansion will be pursued through M&A and deeper utilization of existing assets. Specific initiatives include launching paid membership services using existing media, supporting corporate e-commerce operations and providing e-commerce construction systems, and expanding corporate training services. Additionally, by increasing web media properties, the company aims to expand its customer base for marketing services and increase sales and research opportunities.

In technological innovation, eeed places artificial intelligence (AI) at the core, focusing on operational efficiency and new service development. The company aims to advance content creation and data analysis through AI utilization, leading to product differentiation. The development structure combines investments in offshore centers, strengthened in-house engineering capabilities, and rigorous internal controls and information management—including Privacy Mark certification, regular internal training, and ongoing security measures—to support business expansion through both technological and governance excellence.