RAKUMACHI,INC.【JP:6037】Stock Price

Rakumachi operates an internet portal site specializing in investment real estate. The platform primarily provides information on revenue-generating properties such as investment apartments, condominiums, and single-family homes, along with daily email newsletters and practical columns for members.

The company's main customers are real estate companies, renovation companies, and financial institutions that list properties on the platform. Rakumachi provides these customers with various tools and services to acquire prospective clients and promote sales. Revenue consists primarily of listing fees and proposal service fees from real estate companies, advertising income, fees from appraisal and quotation services, and recurring subscription revenue from Rakumachi Premium, a paid membership service.

The company operates a single business segment: a real estate investment portal business. Its main service offerings include property listing services, proposal services, advertising placement, appraisal and bulk quotation services, various setup fees, and Rakumachi Premium. Property listings are monetized through monthly fees based on the number of listings, proposals and appraisals are charged per transaction, and Premium operates on a fixed subscription model.

The company aims to create a "fair real estate investment market." Its core growth strategy is to steadily increase the number of investment property listings, the number of affiliated real estate and renovation companies, membership, and site visitors. The goal is to expand its No. 1 market share in the industry through increased brand awareness. In the economic environment, new residential housing starts for rental purposes totaled 342,092 units in 2024 (down 0.5% year-over-year), while the internet advertising market expanded 9.6% in the same year. The company uses these indicators—such as operating revenue and operating profit margin—to improve business scale and profitability.

Priority investment areas include content and service enhancement. The company is strengthening daily email newsletters and practical columns to improve user convenience. As a differentiation strategy, the company leverages its position as a portal specialized in investment real estate, combining multiple revenue streams—property listing services, proposal services, advertising, appraisals and bulk quotations, and the subscription-based Rakumachi Premium—to support real estate and renovation companies in acquiring prospective customers. Specific initiatives focus on expanding property information and improving credibility through sound site operations.

The company plans to expand into new business areas and overseas markets, and is actively pursuing talent acquisition and development to support this growth. It is improving recruitment capabilities and building fair personnel systems to secure talent in sales, technology, and overseas operations, thereby accelerating growth in affiliated companies and membership. The company also plans to capture expansion in the internet advertising market and increase proposal service and advertising revenue through partnerships with real estate companies and financial institutions.

Regarding technological innovation, the company aims to enhance organizational productivity and competitiveness through artificial intelligence utilization. Simultaneously, ensuring stability as an internet service is a critical priority. The company will continue capital investment in server equipment and load-balancing systems to build infrastructure capable of handling increased traffic. Additionally, the company will strengthen internal management systems and corporate governance to balance business growth with regulatory compliance.