(4933) Stock Price

I-ne develops and sells branded products including hair care, beauty appliances, and skincare. The company sources products from manufacturing partners and suppliers, and sells them domestically and internationally. Operations are divided into two segments: "Domestic Business" and "International Business," serving consumers and retailers both in Japan and abroad.

In the Domestic Business, I-ne's branded products are sold through wholesalers to retail stores and mass-market retailers in Japan, and directly to consumers via the internet. Key affiliated companies include Dr.SYUWAN Co., Ltd., Endeavour Co., Ltd., Artemis Co., Ltd., and Tout Vert Co., Ltd.

In the International Business, I-ne's branded products are sold directly to overseas consumers through the internet, and wholesale sales are made to overseas e-commerce retailers, sales agents, beauty specialty stores, and drugstores. Key affiliated companies include Aien (Shanghai) Cosmetics Co., Ltd. and I-ne US Co., Ltd.

I-ne's major brands include BOTANIST, SALONIA, YOLU, DROAS, WrinkFade, and TOUT VERT. BOTANIST offers hair care products using plant-derived ingredients, while SALONIA operates in the beauty appliance category. YOLU provides products specialized in nighttime skincare, and DROAS is a clay beauty brand that leverages the benefits of clay-based products.

WrinkFade is an anti-aging makeup and skincare brand, while TOUT VERT offers premium skincare products based on dermatological ingredient research. Each brand develops products aligned with its concept to meet consumer needs.

I-ne's mission is "We are Social Beauty Innovators for Chain of Happiness." The company aims to bring happiness to society through innovative approaches. Under this mission, I-ne delivers happy experiences to customers through its products while creating employment and generating profits. In corporate management, the company prioritizes maximizing a chain of happiness that extends across customers, business partners, society, the planet, and employees.

I-ne's growth strategy focuses on brand expansion and international expansion across haircare, skincare, and beauty appliance categories. Centered on flagship brands BOTANIST and YOLU, the company is expanding market share in the haircare category and entering the out-of-bath and body care categories. Additionally, the SALONIA brand aims to expand its beauty appliance category beyond haircare appliances.

I-ne leverages its proprietary "IPTOS" model to drive efficient and sustainable brand development. This model systematizes the process from idea generation through market launch to scaling, enabling rapid product releases. Through this approach, the company aims to anticipate market needs and deliver valuable products to consumers.

In its medium-term management plan, I-ne uses revenue growth rate, operating profit margin, and EBITDA margin as key performance indicators to drive business expansion and enhance corporate value. The company also addresses priority issues including establishing a brand portfolio, securing and developing talented personnel, executing international strategy, and tackling environmental challenges. Through these efforts, I-ne aims to achieve sustainable growth and maximize corporate value.