TAYA CO.,Ltd. (4679) Stock Price

Taya operates beauty salons in accordance with the Beautician Act. At its salons, licensed beauticians provide beauty treatments including haircuts, perms, and color services. The company also sells hair care products tailored to customer needs.

Taya operates nationwide under multiple brands: "TAYA," "Shampoo," "MICHEL DERVYN," and "ano." This multi-brand approach enables the company to meet diverse customer needs.

The company's business is divided into three main segments. The beauty treatment segment provides haircuts, perms, color services, and related treatments. The product segment sells hair care products and cosmetics.

Additionally, Taya generates revenue through events such as training sessions, seminars, and shows. This contributes to the dissemination of knowledge and expertise within the beauty industry.

Taya operates under the corporate philosophy of "Contributing to society by giving dreams and hope to all people." The company aims to enhance people's beauty through beauty services. It pursues satisfaction among customers, shareholders, employees, and society while maintaining a field-first approach to fulfill its social mission.

The company has established a medium-term management plan spanning 2023 to 2025, with plans to further advance the "TAYA BX PROJECT" by 2026. It will pursue rebranding, plan store renovations, and work to improve profitability.

In human resources strategy, the company focuses on recruitment, training, and retention, developing staff as "Beauty Life Designers." This aims to enhance service quality and increase customer spending per transaction, while implementing reforms to evaluation and compensation systems.

As a "Total Beauty Company," Taya actively pursues collaborations with other companies to provide diverse beauty services. This strengthens competitiveness and establishes a solid business foundation.

In the freelance business "ano," flexible work arrangements and compensation systems have taken root, improving freelancer retention. Going forward, the company will create unique services, differentiate from competitors, and strengthen its business foundation.

Through headquarters restructuring, Taya will strengthen management control through streamlining and improve operational efficiency to enable faster business decisions. The company will review expenses and personnel costs to reduce selling, general, and administrative expenses.

Taya will continuously respond to changing consumer needs through new technology development and employee training. The company pursues profitability and growth while prioritizing compliance and enhancing its internal control system.