SOFT99corporation (4464) Stock Price

Soft99 Corporation operates four business segments: Fine Chemicals, Porous Materials, Services, and Real Estate. Each segment provides different products and services to meet diverse market needs.

The Fine Chemicals segment manufactures and sells automotive chemical products for consumers and automotive coating professionals. Key products include car care items such as car wax, automotive repair and maintenance products, household products, TPMS (Tire Pressure Monitoring Systems), and electronic equipment and software.

The Porous Materials segment manufactures and sells chemical products made from porous materials such as PVA and urethane for industrial materials and consumer goods. Major products include water-absorbent and cleaning materials, industrial abrasives, and medical absorbent materials. The segment also handles medical and hygiene management products.

The Services segment provides automotive repair and body work, driving schools, and consumer product planning and sales. For automotive services, it offers repair, body work and painting, leasing, and rental services. For driving schools, it provides license acquisition support and eco-driving training.

The Real Estate segment operates rental businesses utilizing real estate properties owned by Soft99 Corporation. It also conducts SI (Systems Integration) operations and preventive care support services to maximize the effective use of its real estate assets.

Soft99 Corporation positions itself as a "lifestyle culture creation company" as its growth strategy, aiming to discover the future "new normal." Based on this philosophy, the company formulates a medium-term management plan every three years, setting themes and visions according to management environment and business challenges.

In April 2023, the company established its 7th medium-term management plan titled "Evolve!!" This plan promotes the development of new products and services across each business segment, and aims to provide analog value by leveraging digital technology. Through this approach, the company seeks to continue contributing to the resolution of social issues.

Soft99 Corporation is advancing the adoption of digital technology to respond to changing business environments. By doing so, the company will enhance the added value of its products and services, utilize the time gained through efficiency improvements to deliver analog value, and pursue profit growth and operational efficiency improvements.

The company continuously uses ROIC (return on invested capital) as a key performance indicator for management efficiency, targeting returns that exceed its cost of capital. Additionally, through investments in new fields and businesses, the company aims to expand its business scale and pursue sustainable growth.