【JP:442A】Stock Price

Classico operates under the mission of "bringing sensibility to healthcare," specializing in the planning, development, and sales of medical apparel products including white coats, scrubs, and patient gowns for healthcare professionals. The company has transformed traditional function-focused medical wear from standard-issue uniforms into fashion that expresses professional identity, delivering products that simultaneously achieve durability, comfort, functionality, and aesthetic appeal at the highest level.

The company's primary customers are healthcare professionals such as doctors and nurses, with sales conducted through multiple domestic and international channels. Domestically, it operates through its official online store, direct-operated stores in Tokyo, Osaka, Nagoya, and Yokohama, and B2B sales via agents such as linen supply companies. Internationally, the company operates in 13 countries and regions including Taiwan, China, Southeast Asia, and the Middle East, utilizing international online stores, e-commerce malls such as Tmall Global in China, and local distributors.

The company operates a single medical apparel business segment. Its flagship brand "Classico" offers white coats and scrubs, while the patient gown brand "lifte" provides comfortable gowns for hospitalized patients. Key products include Classico Tailor white coats, premium DECO scrubs, the flagship LUXE series, and function-focused COOL TECH, alongside collaboration lines with Ron Herman and Gelato Pique.

Classico operates under the mission "Bringing sensibility to healthcare," pursuing a comprehensive growth strategy to establish its position in the medical apparel market for healthcare professionals. The company is advancing a plan that balances brand strengthening and revenue expansion through three pillars: domestic growth strategy, international expansion strategy, and profit margin improvement strategy. Key performance indicators for demonstrating sustainable growth include sales growth rate, gross profit margin, and global membership (currently 111,000 members).

In the domestic market, the company is making strategic inventory investments in the entry-level "PACK Series" to lower price barriers and accelerate customer acquisition. Backed by a 51.0% repeat rate, the company is maximizing customer lifetime value through personalized communication leveraging customer data analysis and omnichannel strategies. Additionally, the company is scaling up "lifte," patient apparel developed in collaboration with Elan Corporation, to expand into adjacent healthcare markets.

For international expansion, the company plans aggressive growth centered on Asia, supported by the universal applicability of medical apparel and a global market valued at $59 billion USD. Building on its success in Taiwan, the company is expanding a "toC/toB mix" strategy—combining cross-border e-commerce with local distributor sales—to Hong Kong and four Southeast Asian countries, aiming to establish a global brand leveraging Japan's quality advantage. As the global market is projected to reach $89 billion USD by 2030 at a 9.2% compound annual growth rate, the company is accelerating market entry by positioning Japan Quality's durability, functionality, and design as competitive strengths.

To improve profit margins beyond the current 52.6% gross profit margin, the company is leveraging a strategic partnership with MN Inter Fashion Corporation, with which it established a capital and business alliance in January 2025. Specific initiatives include expanding production volumes through SKU reduction, advancing planned production and early ordering, shifting to overseas quality inspections and local warehouse storage, and consolidating suppliers to create economies of scale—all aimed at reducing costs and achieving continuous improvement in profitability.