Bank of Innovation, Inc. (4393) Stock Price

Market cap
¥20.5B
P/E ratio
Bank of Innovation develops and operates smartphone games, primarily free-to-play titles with in-app purchases, with their hit RPG Memento Mori driving most revenue.

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Business Overview

Bank of Innovation is a company primarily focused on developing and operating smartphone applications. The company mainly offers free-to-play games and other apps, generating revenue by selling in-app items and features that enhance gameplay. Its flagship title is an original RPG called Memento Mori.

The company's primary customers are users who enjoy games on smartphones and PCs, and it prioritizes operations that resonate with this user base. Revenue is generated mainly through in-app purchases, with additional income from royalties on intellectual property licensing to other companies. In recent results, Memento Mori accounts for approximately 94% of sales, while Koinaniwa accounts for approximately 5-6%, with revenue concentrated in specific titles.

The company operates a single business segment focused on smartphone applications, with products divided into games and other services. Games are operated long-term primarily around internally developed intellectual property, with continuous analysis of user behavior and promotional improvements. Products are distributed through the App Store, Google Play, Steam, and other platforms. The subsidiary Koiniwa operates titles such as Koinaniwa and pursues revenue diversification through intellectual property licensing.

Management Policy

The company aims to maximize shareholder value over the medium to long term, with combined sales and operating profit over the next three years serving as a key performance metric. Currently, revenue is concentrated in a single title—the flagship "Memento Mori" accounts for approximately 94% of sales—which the company recognizes as a challenge to revenue stability and growth. The company demonstrates to investors a management approach that prioritizes multi-year cumulative performance growth, and is pursuing revenue diversification through strengthened operations of existing titles and successful new releases.

The company positions "quality-first" product development as its core differentiator. Specifically, it deliberately avoids imposing strict deadlines during development, instead releasing titles only when quality standards are met. This approach aims to maximize user satisfaction and create long-lasting titles with enduring value—proprietary intellectual property that remains relevant for 20 to 30 years. Additionally, the company seeks competitive advantage through IP utilization of existing titles, expanded royalty income from licensing intellectual property to external partners, and continuous improvement leveraging data and operational expertise.

The company is making significant investments in global market expansion, with new titles in development planned for simultaneous worldwide release through its own distribution platform (excluding certain regions such as China). By expanding brand recognition and revenue streams in global markets alongside the domestic market, the company aims to increase overall business scale. Through its subsidiary structure, the company is also exploring diversification of existing services and entry into new domains, with a strategic focus on expanding across a broad entertainment sector centered on smartphones.

On the technology front, the company prioritizes stable service delivery and security. It is strengthening infrastructure to manage server loads during peak concurrent user access, and is enforcing strict compliance with laws and industry self-regulatory standards to address social issues including fraudulent transactions and underage spending. For human resources, the company is strengthening recruitment and development through enhanced internal training and employee benefits, while establishing internal controls and corporate governance to advance risk management and operational efficiency. The company aims to support sustainable growth through both technological and organizational capabilities.

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