AEON Fantasy Co.,LTD. (4343) Stock Price

Aeon Fantasy is a company that operates entertainment facilities both domestically and internationally. In Japan, the company operates family-oriented amusement facilities and playgrounds within shopping centers managed by the Aeon Group and other developers.

In China, Aeon Fantasy installs and operates entertainment facilities within shopping centers across the country. Through these operations, the company provides entertainment to local families and children while contributing to regional communities.

The ASEAN business operates in Malaysia, Thailand, the Philippines, Indonesia, and Vietnam. In these countries, the company also operates entertainment facilities within shopping centers managed by the Aeon Group and other developers.

Aeon Fantasy is a subsidiary of Aeon Co., Ltd. and serves as part of the Aeon Group's service business division, primarily managing entertainment facility operations within shopping centers. This contributes to the diversification of the overall group's business portfolio.

Aeon Fantasy is implementing a new medium-term management plan covering fiscal years 2024 through 2026. This plan addresses changing market conditions and leverages the company's strengths to drive growth. The strategy is built on delivering new value to children and families, with a focus on developing new business formats and operations.

In domestic operations, the company prioritizes resource creation to support business growth and expansion into new market segments. New formats such as "Chikyuu no Niwa" and "Nobikko Jumbo" have been launched to meet customer expectations. The company is also advancing digitalization efforts, strengthening its membership program, and improving operational efficiency.

In ASEAN operations, the company is responding to increased demand following the pandemic by developing new playground formats alongside its flagship "Kidzooona" brand. The expansion strategy is tailored to regional income levels and facility sizes, with a focus on improving profitability. Plans include aggressive expansion into secondary cities in addition to major urban centers.

In China operations, the company is addressing economic slowdown by closing underperforming locations and reducing management costs. To enhance efficiency in existing operations, the company is pursuing format conversions and location-based revitalization initiatives. Revenue strength is being reinforced through expansion of "Molly Active Space."

Aeon Fantasy is committed to contributing to a sustainable society and enhancing corporate value through activities based on its sustainability policy. The company aims to achieve both business growth and social responsibility.