LION OFFICE PRODUCTS CORP. (423A) Stock Price

Lion Office Equipment manufactures and sells stationery, office supplies, office furniture, and office equipment as its core business. The company also provides office space design and construction services, sells ICT equipment for schools, and operates "Navirion," an e-commerce platform for corporate clients. Lion Office Equipment combines manufacturer and trading company functions, offering integrated services from planning through delivery, assembly, and installation.

Its primary customers include retailers handling stationery and office products, major partner companies, corporate users, and public sector organizations such as municipalities and schools. The company is also expanding its sales channels overseas. It procures products from manufacturing partners and suppliers, generates revenue through retailers, direct sales, and e-commerce channels, and aims to expand transaction values and build a stable revenue base through "complete office solutions" and recurring consumables purchases.

The company operates through four pillars: three business units—the Retailer Business, Enterprise Business, and Education Business—plus the E-Commerce Business. Its product lineup includes standard stationery, furniture such as desks, chairs, and filing cabinets, and ICT equipment including shredders and tablets. A distinguishing feature is that some production and logistics operations are handled by group companies.

Lion Stationery aims for stable growth by leveraging its dual strengths as both a manufacturer and trading company, with "comprehensive office solutions" as its core strategy. The company plans and procures its own branded products in collaboration with affiliated and partner companies, while flexibly sourcing additional inventory to meet customer needs not covered by its own offerings, thereby expanding customer touchpoints. The company positions expanding recurring revenue through its EC platform "Navirion" and strengthening inside sales for remote areas difficult to visit in person as key growth strategies.

Priority investment areas focus on differentiation through environmentally conscious product development, workplace solutions aligned with modern office work styles, and support for ICT in education. Specifically, the company is introducing environmentally responsible products such as the "Stacking Chair No.1070 Series" using 100% recycled resin for the backrest, seat shell, and leg components, while actively offering products suited to current trends including the private booth "DelicaBooth type S" and portable battery "PoPoHu" for emergency use. The company is also preparing for increased demand to switch to LED lighting ahead of the planned 2027 discontinuation of fluorescent lamp manufacturing and sales.

For new market development and business expansion, the company is building new revenue pillars by expanding partnerships with major companies and direct transactions with corporations, in addition to its traditional distributor channels. In the education sector, the company is experiencing increased order opportunities from the first-phase device replacement cycle of the GIGA School Initiative, including replacement projects and updates to teacher devices and school administrative systems, with second-phase demand expected to continue into the following fiscal year. The company is also strengthening proposal activities to education boards through events such as "School × LION" held at its presentation room "soLid LABO" opened in the Kansai region.

Technology innovation efforts focus on strengthening core systems and sales support. The company has already improved operational efficiency through RPA and SFA implementation, and plans to further enhance sales support by introducing CRM systems. The company aims to analyze data accumulated from order/shipment records and SFA/CRM systems using AI in the future to achieve greater visibility in sales activities and more sophisticated customer management, and is allocating management resources to building these systems.