(418A) Stock Price
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Business Overview
Uridoki is a company that operates a matching service connecting individuals who want to sell used items with professional appraisers in the secondhand goods market. The company operates two services: "Uridoki," a buy-back matching website, and "Uridoki Plus," a media platform specializing in reuse information. A key feature is its partnerships with numerous reuse businesses that specialize in appraising high-value items such as designer bags, luxury watches, and precious metals and jewelry.
The company's primary customers are reuse businesses throughout Japan, with revenue generated from commissions based on the number of appraisal requests and advertising fees. On "Uridoki," the company receives a commission per appraisal request, while "Uridoki Plus" generates revenue from article placement fees from reuse businesses and performance-based rewards from inquiries. The company has built a sustainable growth model where the two services create mutual customer acquisition benefits.
The company's business consists of two main pillars: "Matching Service" and "Media Service." The matching service provides a mechanism where sellers can request appraisals and compare quotes from multiple businesses to select the optimal buyer. The media service includes operating "Uridoki Plus," which provides tips on selling and product market information, and a "Inquiry Acquisition Service" that facilitates connections between consumers and reuse businesses.
Management Policy
Uridoki operates under the mission of "creating a C2B platform that changes the world" and aims to drive innovation in the secondhand goods industry. The company identifies operating revenue, operating profit, and operating profit margin as key performance indicators and has set continuous expansion of these metrics as its growth targets. As the secondhand market becomes more accessible through the proliferation of marketplace apps and online auctions, Uridoki pursues a growth strategy centered on aggressive business investment in its C2B buyback platform "Uridoki" to drive sales expansion.
The company concentrates its priority investment in four core product categories: watches, bags, precious metals and jewelry, and alcoholic beverages. While actively recruiting new partner buyback shops in these categories, Uridoki differentiates itself through continuous improvements to site speed and user interface. The company is building a sales infrastructure where expert appraisers can demonstrate their expertise, working to realize its value proposition of "providing peace of mind to sellers and earning trust from professionals."
Customer acquisition has become a critical priority for the company. Currently, 76.8% of operating revenue depends on two major customers. To stabilize its revenue base, the company is diversifying its customer composition. While maintaining and deepening relationships with existing major customers, Uridoki is actively pursuing new customer acquisition to improve profitability and business continuity.
In technology innovation, the company makes proactive advance investments in system development and advertising. It places particular emphasis on strengthening information system security, including establishing internal protocols for proper personal data handling and improving information literacy among employees. The company also prioritizes securing and developing talented personnel, actively recruiting without age or nationality restrictions to build an organizational structure that supports business expansion.