BETREND CORPORATION (4020) Stock Price

Betrend provides a CRM software platform called "betrend" to companies operating consumer-facing businesses. This platform functions as a customer management tool equipped with diverse communication channels and data analysis capabilities, and is delivered on a SaaS basis on a continuous basis. The company also provides ancillary services tailored to customer needs.

Betrend's CRM services are divided into two main categories: "Email Marketing Service" and "Smart CRM Service." The Email Marketing Service provides specialized email distribution functionality, while the Smart CRM Service offers more comprehensive services including customer management tools. These are provided through direct sales or reseller channels, employing a subscription-based business model that generates recurring revenue.

Betrend also provides customization services including initial setup upon service implementation, integration with existing systems, and custom development. These generate one-time revenue and include system development, initial fees, and SMS distribution services tailored to customer needs.

Other services include print and delivery services and payment referral fees. The print and delivery service provides direct mail distribution functionality utilizing member data within Smart CRM, while payment referral fees are earned by introducing companies using prepaid member cards with payment functionality to payment processors.

Betrend operates a single business segment called the "betrend business," which is divided into CRM services, customization services, and other services by service type. This structure enables the company to meet the diverse needs of its customers.

Beatrend's management philosophy is to continue providing platforms that create customer value. Through SaaS-based services, the company delivers common solutions to many businesses. The company particularly develops software in-house that enables the detailed customer management practices unique to the Japanese market, and operates primarily in mobile environments.

The company's growth strategy centers on Smart CRM services, with a focus on the retail and food service industries. In the medium term, it aims to expand its domestic sales channels and strengthen partnerships with strategic partners. The company continues to develop value-added software, centered on customer database management capabilities.

In its medium-term business plan for 2024-2026, Beatrend targets ARR of 1.61 billion yen with ARR growth exceeding 40%. Specific action plans include strengthening partner collaborations, leveraging no-code tools, and preparing for overseas expansion. The company is also focusing on strengthening internal management systems and improving system reliability.

Against the backdrop of growth in the cloud-based CRM market, Beatrend is working to strengthen sales and expand its customer base. In particular, it is strengthening relationships with POS vendors in distribution and food service industries, and aims to improve productivity through no-code tools. The company is also preparing for entry into overseas markets with a view toward global business operations.

Beatrend is differentiating itself by leveraging its competitive advantages in the BtoBtoC CRM sector, in response to technological innovation and intensifying competition. Through service offerings that adapt to technological change and collaboration with other providers, the company aims for sustained growth.