Beaglee Inc. (3981) Stock Price

Market cap
¥8B
P/E ratio
9.9x
B-Green operates digital manga and novel platforms including Manga Oukoku with over 2 billion downloads, while also creating and publishing content through Bunka-sha.

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Business Overview

B-Green operates primarily through two business segments. The first is the Platform segment, which provides user-paid services leveraging the internet, supported by the widespread adoption of smartphones and tablets. This segment operates "Manga Oukoku" (a manga distribution service) and "Novelba" (a novel posting service), creating an environment for creators to distribute their content.

The second is the Content segment, centered on Bunka-sha Corporation, which provides e-book and publishing services with particular strength in the women's manga genre. Through this segment, B-Green creates content that delivers new emotional experiences to users by producing works with high digital compatibility. Additionally, through a partnership with Nippon Television Network Corporation, B-Green is expanding IP creation and utilization.

"Manga Oukoku" is a service that allows users to enjoy manga on smartphones, tablets, and PCs, achieving cumulative downloads exceeding 2 billion. Users purchase points to access content and can receive up to 50% cashback through point purchases and consumption. The service also offers free "detailed trial reading," providing users with added value.

B-Green obtains usage rights directly from copyright holders, enabling smooth distribution of digitally unreleased and out-of-print titles. The company also implements flexible promotional campaigns, achieving high revenue sharing with copyright holders. This approach allows B-Green to offer diverse content to users and enhance satisfaction.

In the Content segment, Bunka-sha promotes digital publishing and creates works aligned with online user trends. These works are distributed through "Manga Oukoku" and other companies' e-book services, leveraging data and expertise accumulated in B-Green's Platform segment to create user-supported content.

Management Policy

BeGREEN is a content production company that aims to connect fans with content through emotional engagement. The company discovers high-quality content and creators, providing services that help users discover works of interest, thereby enhancing corporate and shareholder value.

As a growth strategy, BeGREEN is expanding its digital publishing services centered on "Manga Kingdom." The company aims to offer not only popular titles but also hidden gems, providing users with diverse entertainment options. Additionally, the company is strengthening digital content offerings and optimizing print publishing while leveraging synergies across the group to develop new genres.

Through its partnership with Nippon Television Network Corporation, BeGREEN is expanding IP creation and utilization of existing IPs, strengthening its content production capabilities. This enables content and creators to operate on a global scale, supporting business expansion.

The company has set targets for fiscal year 2025 of 19,593 million yen in revenue, 885 million yen in net profit attributable to parent company shareholders, and 11.3% ROE. Based on these metrics, the company objectively assesses the achievement of its management policies and aims to enhance corporate value.

Against the backdrop of an expanding digital publishing market and intensifying competition, BeGREEN is advancing the differentiation of "Manga Kingdom." The company is implementing measures to enhance user experience through point programs, campaigns, and AI recommendation features.

Furthermore, BeGREEN is focusing on producing high-quality and proprietary content. By leveraging connections with writers and creators, the company differentiates itself from competitors by creating hit content for users.

The company is actively promoting its services and brand awareness. To efficiently acquire users, business partners, and talent, BeGREEN is strengthening its corporate brand.

BeGREEN prioritizes the development and retention of talented personnel. The company is enhancing evaluation and incentive systems, advancing active recruitment, and establishing educational programs to support growth across the organization.

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