Fusion Co.,Ltd. (3977) Stock Price

Fusion is a company specializing in comprehensive marketing support that combines big data analysis, system design and construction, and various promotional activities. The company strengthens the connection between businesses and consumers by providing end-to-end support, from strategy planning through implementation and operation of initiatives. The company operates this as a single segment called "comprehensive marketing support services."

The company's primary customers are businesses that possess customer behavior data, serving a wide range of industries. Revenue is primarily derived from consulting contracts, system construction and operation outsourcing, and educational services such as training and seminars.

The business is divided into three main areas. In the CRM support field, the company assists with customer marketing based on customer data analysis. In the service operations support field, it optimizes system infrastructure and improves e-commerce (EC) and adds value. In the education support field, it enhances marketer skills through in-house training, seminars, and proprietary learning programs, offering flexible support through integrated packages or individual services as needed.

Positioning itself as a "marketing company," the company views the rapidly growing volume of data (projected at 175 zettabytes globally by 2025, with approximately 30% becoming real-time data) as a business opportunity. It has set maximizing customer lifetime value (LTV) as its core growth objective. The company identifies revenue, gross profit margin, and operating profit margin as key performance indicators, targeting approximately 10% annual revenue growth and a 3–5 percentage point improvement in operating profit margin in the near to medium term. By providing end-to-end support from strategy development through execution and operations, the company strengthens retention of existing customers and cross-selling opportunities, thereby stabilizing its revenue base.

Priority investment areas are customer behavior data analysis, system design and construction, and operational management. The company is investing in its proprietary analytics platform and operational solutions, aiming to expand transactions with existing clients in retail, manufacturing, and e-commerce sectors while pursuing new customer acquisition. As a differentiation strategy, the company emphasizes outcome-focused service delivery that combines consulting with execution support, going beyond data alone to align with clients' on-site perspectives and operational realities, thereby distinguishing itself from competitors through integrated support models and operational assistance.

For new market development and business expansion, the company plans to leverage its existing customer behavior marketing expertise across new industries. Investments will be made incrementally while rigorously evaluating cost-benefit, with initial investment for new industry entry planned at approximately 5–10% of projected revenue. To support longer project cycles and higher contract values, the company further enhances its already-implemented real-time progress and resource tracking system, strengthening project management to reduce costs and shorten delivery timelines, thereby supporting business growth.

Regarding technological innovation, the company prioritizes investment in real-time data processing infrastructure, artificial intelligence for personalization, and operational automation. On information security, the company holds ISO/IEC 27001 certification and Privacy Mark accreditation, and continues to strengthen confidentiality protection systems and conduct regular employee training to enhance trustworthiness. Through these initiatives, the company aims to improve operational efficiency by tens of percent and increase the value delivered to customers.