Innovation Inc. (3970) Stock Price

Innovation aims to streamline B2B sales operations through internet-based businesses. The company divides the B2B sales process into five stages—awareness, lead generation, lead nurturing, proposal and closing, and upselling and cross-selling—and provides services to optimize each stage.

Innovation's business is primarily divided into two segments: "Online Media Business" and "IT Solutions Business." In the Online Media Business, the company operates "IT Trend," a comparison and document request platform for corporate IT products, and "bizplay," a B2B video platform, supporting companies' marketing activities.

"IT Trend" is a platform where companies can list their IT products and services, and users can compare them. Users can request documents for free, while companies acquire lead information on a performance-based fee model. This enables efficient sales operations.

In the IT Solutions Business, Innovation provides marketing automation tools including "List Finder" and "SHANON MARKETING PLATFORM." These tools support lead identification and nurturing through to handoff to the sales team, streamlining B2B sales operations.

"List Finder" features website visitor visualization, behavior analysis, and email distribution capabilities to optimize lead nurturing. "SHANON MARKETING PLATFORM" offers more advanced functionality with strengths in large-scale campaign management and event operations support.

Additionally, Innovation operates a "Financial Platform Business" and a "VC Fund Business." The Financial Platform Business provides financial product brokerage and M&A advisory services, while the VC Fund Business pursues returns through investments in venture companies.

Through these business segments, Innovation creates new approaches to B2B sales and contributes to improving corporate profitability. Each segment aims to provide optimal services tailored to customer needs.

Innovation pursues its mission to "transform work" by focusing on improving corporate sales efficiency. The company aims to create new approaches to corporate sales by leveraging expertise in sales, marketing, and technology. Alongside expanding existing operations, the company is advancing business diversification and expanding its revenue base.

The company uses revenue, EBITDA, and operating profit margin as key performance indicators, targeting long-term enhancement of corporate value. In 2025, through a capital and business alliance with Shanon Inc., the company will pursue synergies in the IT solutions sector. This aims to strengthen value delivery capabilities and achieve single-year profitability.

In the online media business, the company addresses corporate operational efficiency needs amid advancing digital transformation (DX) and generative AI adoption. In the financial platform business, the company is expanding operations, capitalizing on growing asset management needs triggered by the new NISA system.

In the IT solutions business, the company responds to growth in the marketing automation market by leveraging "List Finder" and "SHANON MARKETING PLATFORM." This enables the company to address diverse customer needs and maximize business synergies.

In the financial platform business, the company is advancing IT platform development centered on subsidiaries, anticipating expanded marketing through digitalization. In the VC fund business, the company promotes open innovation by pursuing fusion with new business seeds and technologies.

Innovation responds swiftly to changes in the internet industry, pursuing business diversification and revenue base expansion through new ventures. The company addresses technological innovation and shifting customer needs while advancing effective utilization of digital information.

The company prioritizes enhancing brand recognition, strengthening development capabilities, and securing and developing talent. By ensuring system stability and strengthening internal management frameworks, the company aims to expand corporate value. The company is reinforcing collaboration among group companies to enhance the value of services that contribute to solving customer challenges.