(3958) Stock Price

Sasatoku Printing operates under the motto "Good Communication, Good Partner" and is a comprehensive printing and packaging company that solves corporate challenges in the communications field. The company's core strength is a one-stop service model that handles everything from planning and design through printing, processing, and shipping. Its offerings include paperboard packaging, flexible packaging, promotional materials, and advertising and brochures.

Primary customers include consumer goods manufacturers, retailers, and corporate marketing and communications departments, with packaging and promotional material orders forming the revenue center. The company operates printing as a single business segment and secures sales through group facilities both domestically and internationally.

Operations are divided into two main areas: packaging and communications. In packaging, the company provides full-service offerings from planning and design of paperboard and flexible packaging, point-of-sale displays, and shipping boxes through printing, processing, kitting, and fulfillment services. In communications, the company offers print media including inserts, brochures, manuals, and CSR reports, as well as cross-media services such as web design, event management, video production, and digital asset management. The company operates six factories domestically and internationally and pursues timely, high-quality supply through an "integrated production system" where each facility handles complete in-house production.

The company is positioning a three-year medium-term plan (fiscal 2024–2026) as its growth foundation, aiming to improve operating profit margins on sales. Its core business rests on two pillars: packaging and communications. The company is strengthening its "one-stop service model," which provides integrated solutions from planning and design through printing, processing, and shipping. This approach is intended to increase customer loyalty and secure profitability. Leveraging its production base of six factories domestically and internationally, the company is also committed to ensuring stable supply and improving delivery responsiveness.

The company is prioritizing investment in two areas: differentiating packaging products and expanding fulfillment services. Specifically, it is developing environmentally conscious packaging using paper container structural design technology and expanding fulfillment services that handle storage, order processing, packing, and shipping. By offering comprehensive one-stop solutions from concept to delivery, the company aims to increase added value. Additionally, it is strengthening cost competitiveness through capital investment in productivity improvements and increased in-house production.

The company views international expansion as a critical pillar of its growth strategy, focusing on sales growth in China and Indonesia while conducting market research and analysis for potential entry into other Southeast Asian countries. Looking ahead, it plans to diversify its revenue base across multiple regions through local production and expanded sales channels, thereby mitigating risks from domestic demand fluctuations and rising labor and logistics costs. In the communications sector, the company is capturing demand for the shift from print to digital by creating new revenue opportunities through cross-media services, including web design, video production, and digital asset management.

The company is actively advancing technological innovation through manufacturing line visualization, business process digitalization, and generative AI implementation. For IoT, it is working to increase equipment utilization rates by monitoring machinery operations across networks. For generative AI, the company plans to apply it to digital content creation and business automation. Simultaneously, it is promoting employee ICT literacy training and strengthening information security—including incident response systems, regular drills, and backup infrastructure. By advancing both technology investment and human capital development in parallel, the company aims to achieve sustainable growth.