SOCIALWIRE CO., LTD. (3929) Stock Price

Social Wire is a company primarily engaged in the digital PR business. Its main business segment is "Digital PR," which provides four key services: influencer PR services, press release distribution services, clipping services, and risk check services.

The influencer PR service operates under the brand "Find Model," leveraging influencers primarily on Instagram for marketing purposes. Approximately 11,000 influencers are registered on the platform, and the company handles promotions for a wide range of products and services, including cosmetics and fashion.

The press release distribution service "@Press" uses AI technology to optimize the distribution of press releases. The service utilizes a media list of over 12,000 outlets and aims to improve article placement rates. It also supports customer communications through generative AI-powered document proofreading and SEO improvement recommendations.

The clipping service "@Clipping" provides the selection and retrieval of necessary articles from newspapers, magazines, and web media. It offers diverse information tailored to various needs, including brand research on company and product names, and industry trend analysis.

The risk check service "RISK EYES" is a spinoff service leveraging the infrastructure of the clipping service. It conducts risk assessments of business partners by investigating suspected involvement with antisocial organizations and criminal activities.

Social Wire is advancing its growth strategy centered on the digital PR business. The company operates under the vision of "a society where all appeal receives the spotlight," with a mission to widely communicate the appeal of companies and their products. By concentrating management resources on high-margin businesses, the company aims to enhance corporate value.

As its medium-term management strategy, Social Wire has adopted the theme "PR Leader in the Social Age," seeking to secure technological advantages while pursuing high growth through M&A. The adoption of generative AI to improve operational efficiency and profit margins is also a key component of this strategy.

As a concrete growth initiative, the company is systematizing influencer PR services. Through services such as "Find Model" and "Find Model Circle," it aims to expand its customer base and strengthen its revenue foundation. Additionally, the company is promoting the media transformation of its press release distribution service "@Press," targeting improved SEO performance and enhanced customer satisfaction.

Furthermore, the company is focusing on creating added value from media data. In its clipping and risk-check services, the company leverages generative AI to improve operational efficiency and enhance the quality of deliverables, thereby creating added value. Through these efforts, the company aims to increase customer satisfaction and boost revenue.