I-FREEK MOBILE INC. (3845) Stock Price

Market cap
¥6.1B
P/E ratio
afreek mobile develops educational apps and digital picture books for families while providing IT services including software development and staffing solutions.

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Business Overview

afreek mobile operates two main business segments: "Content Business" and "DX Business." In the Content Business, the company plans, produces, and operates educational apps and digital picture book services. Specific offerings include "Mori no Ehon-kan" (Forest Picture Book Hall), a digital picture book app that promotes parent-child communication; "Asobi Touch," an educational app for babies and young children; and "Kuku no Try," which makes learning multiplication tables fun.

afreek mobile also operates "Popo Kids," a YouTube channel for infants and preschoolers, distributing picture book videos. Additionally, through the mobile content service "Decocole," the company provides numerous stamp images used on social networks. These services support parent-child communication.

In the DX Business, the company provides software and system development, infrastructure construction, design services, and support. In addition to expanding systems engineering services, the company has obtained a labor dispatch license and provides staffing services. Going forward, the company plans to focus on generative AI, data science, and cloud computing to meet growing demand for IT talent.

Management Policy

aifree Mobile prioritizes management transparency and compliance, building an organizational structure capable of rapid and flexible response. The company is committed to thorough corporate ethics, continuously implementing organizational reforms, and fulfilling social responsibility.

The company uses operating profit as a key management metric to enhance corporate value. Through investments in new and existing businesses, aifree Mobile is strengthening its management foundation and pursuing sustainable growth. Business expansion is conducted with consideration for investment returns.

While the future business environment remains uncertain, market expansion is expected due to increased DX initiatives and AI investments in the IT industry. aifree Mobile is reinforcing its business and organizational structure, focusing on developing educational apps for B2C markets and content expansion utilizing generative AI technology.

In the content business, the company aims to expand its user base and promote continued usage, developing new customers by leveraging digital content assets. By advancing the use of new technologies and enhancing service appeal, the company pursues business growth.

In the DX business, the company prioritizes securing talented engineers and improving engagement. Through strengthened sales operations, aifree Mobile aims to expand business and improve profitability, providing services that meet customer needs through enhanced technical capabilities.

As a common priority, the company is strengthening information security and establishing systems to prevent leaks of confidential and personal information. Through employee training, the company is working to improve information management standards.

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