Hotto Link Inc.JP:3680Stock Price

Market cap
¥3.4B
P/E ratio
37x
Hotlink provides social media marketing services including advertising, consulting, and analytics tools, while also offering SNS data access and Web3 investments.

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Business Overview

Hotlink operates primarily in social media marketing support and Web3-related businesses. Hotlink and its subsidiary, Effyis, Inc., focus on social media marketing support services. This business includes SNS advertising, SNS management consulting, and provision of SNS analytics tools.

Additionally, Hotlink operates a DaaS (Data as a Service) business, selling access rights to various SNS data. This enables companies to strengthen their marketing strategies by leveraging SNS data.

Furthermore, Hotlink's subsidiary, Nonagon Capital LLC, operates Web3-related businesses. This division manages investments in the Web3 sector and supports the development of new technologies and business models.

Management Policy

Hotlink has adopted "ambidextrous management" as its growth strategy. This approach simultaneously deepens existing businesses while exploring new opportunities. Specifically, the company aims to strengthen its social media marketing support services while pursuing research and business synergies through fund operations in the Web3 sector.

The company leverages the widespread adoption of social media and the environment it creates for real-time, two-way communication. It prioritizes supporting corporate marketing and branding efforts through the collection, analysis, and application of social big data.

Hotlink's competitive strength lies in collecting social big data in real time and using analytical capabilities to solve customer challenges. The company is expanding its SNS marketing support business while positioning Web3-related operations as new business exploration, capturing growth opportunities.

The company prioritizes revenue, revenue growth rate, and operating profit margin, aiming for medium to long-term growth by responding quickly to changes in the internet industry. It actively invests in new business development and business synergies through M&A.

Key priorities include expanding SNS marketing support services and acquiring new customers for its DaaS business. In Web3-related operations, the company is advancing industry research and new business creation through investment management while strengthening its governance framework.