(3639) Stock Price

Voltage is a company that plans, produces, develops, and operates content for mobile devices. It primarily offers story-driven reading content centered on romance and battle themes, targeting smartphone and other mobile device users.

The company's main customers are smartphone users, particularly those who engage deeply with stories and make in-app purchases. Revenue is generated through a free-to-play model, with primary income from pay-per-item purchases and per-episode charges.

The company's business is built on its "Mobile Content Business," which it handles entirely in-house from planning through production, development, and operation. It pursues growth by refining its unique production style across multiple titles, expanding content both domestically and internationally, and creating new forms of expression.

The company pursues growth under the "Art & Business" philosophy, focusing on narrative-driven mobile content centered on romance and action themes. The company prioritizes revenue and operating profit margin as key performance indicators, with a target to maintain operating profit margin above a certain threshold. In June 2023, the company revised its strategy and aims to establish "three business pillars"—including the existing app business and new fields such as digital comics and console games—by around June 2027.

The company's priority investment areas are the "fandom strategy" to improve profitability of existing apps and concentrated investment to create hits in new fields. Specifically, the company will enhance app functionality and fan-focused initiatives to increase monetization efficiency, while simultaneously investing in multiple new projects in parallel and repeating cycles of continuation or discontinuation based on results within set periods. Hit IP in this context refers to the company's original strong titles, and continuously creating such titles is the core of differentiation.

As part of new market development, the company plans to acquire expertise in digital comics and consumer-focused production and sales, then expand domestically and internationally. To support this, the company will evolve its organization to build specialized expertise by business division, nurturing multiple divisions as a loose federation. On user acquisition, the company will continue measures such as mobile advertising, SNS exposure, and cross-promotion among existing content, while optimizing distribution channels in response to changes in devices and platforms to maximize business efficiency.

The company positions strengthening its technology foundation as a critical priority, advancing server construction and maintenance in parallel with flexible use of external servers. On the development side, the company will increase productivity through modularization and standardization of programs, establishing systems for rapid response to technological innovation. Additionally, the company is working on talent development through recruitment focused on new graduates and tiered training programs, as well as strengthening crisis management systems to prepare for natural disasters and infectious diseases.