YAMAKI CO.,LTD. (3598) Stock Price

Yamaki is a company primarily engaged in the manufacturing and sales of dress shirts and casual wear. The company operates through three main business segments: domestic sales, manufacturing, and overseas sales.

In its domestic sales business, Yamaki wholesales and retails dress shirts, casual wear, and women's shirts throughout Japan. The company also operates related logistics and real estate rental businesses. Yamaki Logitec handles logistics operations.

In its manufacturing business, Yamaki produces dress shirts, casual wear, and women's shirts both domestically and internationally. Manufacturing is carried out by Yamaki Sewing, Faille Murakami, Thai Yamaki Company Limited, and Lao Yamaki Company Limited.

In its overseas sales business, Yamaki sells dress shirts, casual wear, and women's shirts to international markets. Shanghai Yamaki Trading Co., Ltd. operates this business segment.

Since its founding, Yamaki has upheld the corporate principle of "being the best company rather than the biggest," and is committed to proposing shirt fashion that responds to changing times and contributing to the improvement of living culture. The company also aims to be trusted by shareholders, customers, employees, and business partners, while pursuing both revenue growth and mutual prosperity.

The "New Three-Year Management Plan" launched in fiscal 2023 targets expansion of sales and profits. The company is focusing particularly on building original brands, advancing the consolidation and retail expansion of the "CHOYA" brand, and expanding market share in ready-made dress shirts and made-to-order shirts. It is also proposing new styles and price variations to increase brand awareness.

Strengthening B-to-C operations is another key strategy. Yamaki is increasing membership in its online shop and expanding customer touchpoints through advertising and social media. This aims to improve profitability and achieve sustained sales growth. The company is also strengthening direct sales operations at department stores and mass retailers to gain market share through enhanced sales capabilities.

The company is also investing in new product development. For dress shirts, it is launching new products using materials with moisture-absorbing and heat-dissipating cooling functions, while strengthening new product proposals in casual wear, women's wear, and uniform-related categories. These efforts aim to expand orders and increase sales.

Yamaki targets sales of 15 billion yen and ordinary profit of 430 million yen by fiscal 2025. In a challenging business environment, the company is reviewing business strategies and exploring new business opportunities to recover performance and stabilize its profit base. It is also implementing measures to secure liquidity reserves and improve cash flow while maintaining financial soundness.