(3416) Stock Price

Market cap
¥2.1B
P/E ratio
14.8x
Pixta Inc. runs PIXTA, a marketplace for royalty-free photos and videos, and fotowa, an on-demand photography platform connecting photographers with clients.

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Business Overview

Pixta Inc. operates two main business segments: "PIXTA," an online marketplace for digital content, and "fotowa," a on-demand photography platform. Through these services, the company connects creators with users and aims to realize a diverse society.

"PIXTA" is a marketplace that provides digital content such as photographs, illustrations, and videos. The company collects content from creators both domestically and internationally through crowdsourcing and sells it to corporations and individuals. All content is offered royalty-free under two sales models: single-item purchases and subscription-based plans.

"fotowa" is an on-demand photography platform that connects people seeking photography services with photographers. It addresses photography needs for life events such as newborn sessions and children's milestone celebrations. Leveraging the network and expertise developed through PIXTA, Pixta provides photographers with new opportunities to expand their business.

Management Policy

Pixta Inc. operates under the corporate mission of "Connecting talent to create a positive world." The company builds creative platforms using the internet and aims to realize a diverse society. Through its PIXTA business, the company supplies digital content to corporations, media companies, and advertising agencies, providing visual materials that enhance their creative output.

Against the backdrop of growth in the internet advertising market, the company anticipates increased demand for digital content. As a medium-term strategy, Pixta aims to create a "visual platform" that leverages synergies across business divisions to address visual needs for both corporate and individual customers. The company intends to pursue revenue growth while maintaining a certain level of operating profit margins through strategic investments.

In the PIXTA business, the company is enhancing content appeal by expanding human-focused content and improving UI/UX. Through new service launches, the company seeks to expand customer options in creative fields and develop new customer demand. The company is also strengthening its machine learning data sales service to contribute to PIXTA business growth.

The fotowa business has transitioned from a matching service model to a company-operated service model, improving customer convenience. Going forward, the company aims to increase service value-add, raise revenue per transaction, and improve segment profitability. In other businesses, Pixta operates PIXTA On-Demand and PIXTA Custom services, targeting the creation of new core business lines.

Pixta prioritizes revenue and operating profit growth rates to drive medium to long-term business expansion and increase corporate value. The company focuses on strengthening revenue foundations, launching new services, responding to technological innovation, securing and developing talent, and reinforcing management systems. Through these efforts, the company aims to achieve sustainable growth and enhanced corporate value.

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