TOKYO BASE Co., Ltd.【JP:3415】Stock Price

TOKYO BASE is a company primarily engaged in the retail sale of clothing and miscellaneous goods. Operating under the philosophy of "Made in Japan, for the World," the company operates multiple brands. Its main brands include STUDIOUS, THE TOKYO, UNITED TOKYO, PUBLIC TOKYO, CITY TOKYO, and CONZ. These brands are sold through both physical stores and online channels.

TOKYO BASE's business consists of a single clothing retail segment. STUDIOUS operates as a trend-focused select shop targeting fashion-conscious consumers in their 20s and 30s. THE TOKYO is a high-end select shop targeting adults aged 30 to 50. UNITED TOKYO is a contemporary brand featuring all-Japanese-made products, targeting consumers aged 20 to 40.

PUBLIC TOKYO operates as a casual brand targeting a broad demographic aged 20 to 40. CITY TOKYO is an active brand also targeting the 20 to 40 age group. CONZ is a select shop targeting fashion-conscious consumers in their early 20s, primarily Gen Z. A distinguishing feature of these brands is that all products are original Japanese-made items.

TOKYO BASE operates physical stores both domestically and internationally. In Japan, the company maintains street-front stores and shops in fashion buildings in locations such as Tokyo and Osaka. Internationally, it operates stores in Hong Kong, China, and the United States. Store staff are involved not only in sales but also in store operations and product planning. For online sales, the company offers products through its own online store and ZOZOTOWN.

TOKYO BASE aims to become a global fashion company under the slogan "Made in Japan, Shared with the World." The company is committed to realizing the happiness and dreams of its customers, employees, business partners, and shareholders. It pursues enhanced corporate value through strengthened product offerings, store development, improved services, talent development, and social contribution.

TOKYO BASE has set a target of ROE (return on equity) exceeding 20% by fiscal year 2028 and is advancing management focused on capital efficiency. The company is also monitoring the relationship between ROE and cost of capital to achieve sustained growth in shareholder value. Operating profit is positioned as a key management metric to drive improved profitability.

As a medium to long-term strategy, TOKYO BASE is advancing overseas expansion and new business formats based on a brand portfolio centered on "Made in Japan" products. The company is pursuing diversified global revenue streams through store openings in major Asian cities and partnerships with local operators.

Through its select business and proprietary brands, TOKYO BASE is strengthening its ability to communicate Tokyo culture globally. The company is expanding new brands such as RITAN and broadening sales channels domestically and internationally, positioning the women's market as a key growth driver. The company is also investing in digital capabilities and strengthening customer relationship management to enhance customer experience.

Priority initiatives for TOKYO BASE include strategic store expansion, business expansion into major overseas cities, revitalizing its China operations, strengthening product competitiveness, securing and developing talent, and advancing M&A activities. Through these efforts, the company aims to achieve sustained corporate value growth.