zig-zag,Inc. (340A) Stock Price

Market cap
¥2.6B
P/E ratio
10.9x
Zigzag operates WorldShopping and WorldShoppingBIZ platforms that help overseas customers buy from Japanese e-commerce sites and enable domestic retailers to sell globally with simple integration.

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Business Overview

Zigzag is a technology company that operates a cross-border e-commerce platform under the mission "Making excitement from around the world commonplace." The company provides one-stop solutions centered on two core services: "WorldShopping," a purchase support service for overseas customers, and "WorldShoppingBIZ," a cross-border support service for domestic e-commerce sites. The company enables overseas customers to purchase naturally within domestic e-commerce sites through an easy-to-integrate system.

The company's primary customers are overseas individual buyers and domestic e-commerce site operators. It generates revenue from overseas customers through product prices, shipping fees, and purchase intermediation fees, while earning service fees from domestic operators. For the fiscal year ending May 2025, overseas sales accounted for approximately 95% of total sales, with Asia and North America representing the majority of revenue.

The service consists of two pillars. WorldShopping is a full-support purchase intermediation service that handles multilingual customer support, international shipping, and payment processing for each country, with the company handling purchasing and shipment on behalf of customers. WorldShoppingBIZ can be implemented by adding a single line of code issued by the company to an e-commerce site, enabling sales to 228 countries and regions worldwide in as little as one day without changing domestic operations. With an affordable pricing structure of 30,000 yen upfront and 5,000 yen monthly, it is accessible to small-scale shops.

Management Policy

The company operates under the mission "Making excitement a global standard" and aims to expand sales and operating profit over the medium to long term. Recently, the company achieved an overseas sales ratio of approximately 95% for the fiscal year ending May 2025. Key growth indicators include Gross Merchandise Value (GMV), monthly active shops, and monthly repeat customers—a distinctive approach that emphasizes strengthening customer circulation within the platform alongside revenue growth.

The company prioritizes penetrating domestic e-commerce sites as a core investment area, differentiating itself through "WorldShoppingBIZ," which resolves language, payment, and logistics challenges with a single integration. To demonstrate ease of implementation, the company offers competitive pricing of ¥30,000 for initial setup and ¥5,000 monthly fees to encourage adoption by small retailers across Japan. Additionally, the company is investing in scaling logistics and customer support capabilities through partnerships with e-commerce cart providers and fulfillment partners.

As part of new market development, the company is expanding into overseas e-commerce platforms and broadening product categories. Current customers are concentrated in Asia (approximately 50%) and North America (approximately 30%). The company plans flexible entry strategies combining direct expansion, M&A, and business partnerships. It is also strengthening presence in entertainment and hobby-related e-commerce sites, where overseas demand is high, to diversify beyond its current fashion-focused customer base.

The company prioritizes technology-driven optimization and efficiency. On the product side, it offers "Shop Dashboard" for e-commerce sites, enabling access and purchase analysis, and plans to sequentially introduce account features for international customers. The company is also strengthening its data infrastructure by linking customer interests, purchasing behavior, and product sales data by country and region. Through this cycle, the company aims to enhance value across its entire ecosystem—customers, e-commerce shops, and the company itself. Alongside these technology investments, the company is strengthening talent acquisition and internal governance.

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