Fundely Co., Ltd.【JP:3137】Stock Price

Fundery operates three main business segments. First, the MFD business (healthy meal delivery service) provides "Mealtime," a health-focused meal service, and supports customers' health management through free nutritionist consultations and subscription services. This segment strengthens solution services targeting patients with lifestyle-related diseases and aims to become a comprehensive healthcare company.

Second, the CID business (frozen meal delivery service focused on seasonal and domestic ingredients) offers frozen foods made with seasonal Japanese ingredients under the brand "Shun Sugu" (Fresh Immediately). This segment targets younger consumers and busy professionals, selling products that can be easily prepared in a microwave. The business also operates "AI Shun Sugu," an AI-powered subscription service that recommends menus tailored to customer preferences.

Finally, the marketing business leverages the strengths of the MFD business by selling advertising space in catalogs and providing sampling services. Through health food mail-order catalogs "Mealtime" and "Mealtime Pharma," it supports food manufacturers' marketing activities. The business also operates media focused on food and health, providing information to health-conscious consumers.

Fundery aims to become a comprehensive healthcare company and is pursuing a growth strategy to deliver high customer satisfaction. In particular, against the backdrop of Japan's aging society with fewer children and the rising prevalence of lifestyle diseases, the company has adopted the philosophy of "food as medicine," emphasizing dietary control to promote health and wellness.

The company has positioned its MFD and CID businesses at the center of its growth strategy. In the MFD business, Fundery operates "Meal Time," a healthy meal delivery service targeting patients with lifestyle diseases, providing health management support through nutritionist counseling. In the CID business, the company targets younger consumers with "Shun wo Sugu ni," a line of frozen foods made with domestic ingredients, while strengthening its AI-powered subscription service.

Additionally, in its marketing business, Fundery is enhancing proposals and communications with food manufacturers through web conferencing systems to deepen customer relationships. Through these initiatives, the company aims to expand its referral network, diversify its customer base, and achieve further growth. Fundery is working to improve profitability and strengthen its competitive position in the market through these measures.