Hamee Corp. (3134) Stock Price

Market cap
¥7.8B
P/E ratio
51.6x
Hamee develops and sells mobile accessories like smartphone cases under the iFace brand plus provides Next Engine e-commerce management software for online retailers.

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Business Overview

Hamee operates primarily through two business segments. In its "Commerce Business," the company plans, develops, and manufactures mobile accessories—including smartphone cases, mobile device chargers, and earphones—as well as cosmetics and gaming monitors. These products are sold through internet e-commerce and wholesale distribution to major general merchandise retailers.

Within Hamee's "Commerce Business," smartphone accessories under the iFace brand are the core products. The company sells to a broad customer base, particularly younger consumers, through e-commerce websites and physical retail stores. The company is also expanding its product categories with gaming monitors under the Pixio brand and cosmetics under the ByUR brand.

Beyond the domestic market, Hamee conducts internet e-commerce and wholesale sales through subsidiaries in South Korea, the United States, and China. In addition to operating its own websites, the company has expanded its global market presence by opening stores on major e-commerce shopping malls both domestically and internationally.

In its "Platform Business," Hamee provides a cloud-based e-commerce management system called "Next Engine" for e-commerce operators. This system supports automation of online store operations and offers centralized management of order processing and inventory across multiple stores. Hamee continuously improves the system by leveraging its own e-commerce business experience.

"Next Engine" provides features including automated email responses, order slip management, and inventory synchronization, which enhance operational efficiency for e-commerce operators. The system is particularly valuable for businesses operating multiple online stores, as it enables centralized management and high usability.

Management Policy

Hamee drives growth in its commerce and platform businesses with the goal of maximizing creative value. The company is accelerating its global expansion through category extensions in smartphone accessories, cosmetics, and gaming accessories.

Hamee prioritizes ESG (environmental, social, and governance) initiatives. The company has launched a decarbonization project with a target to reduce CO2 emissions by 50% by 2030. It also promotes plastic product recycling through the sustainable project "Parallel Plastics."

Recognizing the importance of talent, Hamee is focused on building a workplace where employees can thrive. The company has implemented a full remote work policy and optimized office environments to support the recruitment and development of creative talent. These efforts aim to strengthen product development capabilities.

Strengthening corporate governance is also a key priority for Hamee. The company aims to increase the ratio of outside directors and build a transparent governance structure. This enables swift decision-making and maintains high ethical standards, thereby enhancing corporate credibility.

Through its platform business, Hamee provides "Next Engine," an EC management system that supports e-commerce operators in improving operational efficiency. The company is strengthening its customer base and expanding services to support the growth of all commerce businesses.

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