Applied Co., Ltd. (3020) Stock Price

Market cap
¥10.6B
P/E ratio
5.5x
Applied Corporation operates computer stores and systems integration across Japan, plus cosmetics retail and publishing services primarily in Kyushu region.

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Business Overview

Applied Corporation operates three main business segments. In the personal computer and gaming business, the company runs 26 directly-operated "Applied" computer specialty stores across Kyushu, Chugoku, Kansai, Hokuriku, and Tokai regions, conducting retail sales. Additionally, the Systems Integration Sales Division sells high-performance computing products to universities and government agencies.

In the cosmetics and general merchandise business, the Special Sales Division conducts export sales for overseas markets and domestic distribution sales in the Kyushu region. The subsidiary House Corporation operates five "House" cosmetics and general merchandise specialty stores across Kyushu and Tokai regions, promoting retail sales.

In the publishing and advertising business, the subsidiary City Information Fukuoka publishes town information magazines and special publications in the Kyushu region. The company also operates the content information service "Fukuoka Navi" and provides advertising agency services for corporations and local governments. Through these operations, Applied Corporation pursues a diversified business portfolio.

Management Policy

Applied Corporation is strengthening its business operations as a specialty retailer, centering its growth strategy on integrated hardware and service sales. Through this approach, the company aims to expand its customer base and generate profits. The company places particular emphasis on providing high-value-added products and services, and is focusing on developing its planning, manufacturing, and procurement divisions.

To achieve long-term growth amid a challenging business environment, Applied is strengthening its financial foundation while building new business operations. The company is expanding its sales workforce and improving technical and service standards, while actively investing in increased manufacturing capacity, new store openings, renovation of existing stores, and development of IT talent.

Through these initiatives, Applied is reinforcing its organizational structure and working company-wide to improve performance. The company continues to seek shareholder support and encouragement. By doing so, Applied aims to achieve sustainable growth.

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