IK HOLDINGS Co.,Ltd. (2722) Stock Price

IK Holdings operates primarily through two business channels: direct marketing, which sells miscellaneous goods, food, and cosmetics directly to consumers, and sales marketing, which wholesales these products to retailers. The company sells cosmetic brands including "hince" through television, internet, and physical stores, with consumer retail as its main business.

Key customers include consumer cooperatives, mail-order companies, retail stores, and overseas trading partners. Wholesale to these corporate clients represents an important revenue pillar. The company stabilizes sales by combining direct sales and wholesale channels, tailoring its sales approach for each distribution channel.

The business is structured around two main divisions: direct marketing, which handles TV shopping, online sales, and retail stores, and sales marketing, which manages wholesale to corporate clients. The company previously owned IT-related subsidiaries but divested them in 2024. It now focuses exclusively on selling cosmetics, miscellaneous goods, and food products.

The company has established its mid-term management plan "IK WAY to 2028," prioritizing the enhancement of corporate value. As a specific target, the company has set a goal to raise its return on equity (ROE) to 20% or higher, and is allocating resources toward high-margin products and channels to achieve this. Based on its management philosophy of "fan creation," the company pursues stable sales and improved profit margins through two pillars: direct marketing (television, internet, and retail stores) and sales marketing (wholesale channels such as consumer cooperatives).

The company's priority investment area is K-Beauty, centered on Korean cosmetics, with the goal of becoming the top seller of Korean cosmetics in Japan. To this end, the company is expanding and reviewing its brand portfolio, strengthening sales through retail stores and e-commerce while maintaining product freshness. In sales marketing, the company is establishing a stable revenue base by strengthening transactions with consumer cooperatives and differentiating itself through customer-focused product supply and sales support.

For new market development and business expansion, the company is pursuing both domestic e-commerce growth and overseas business restructuring. Domestically, the company is implementing plans to increase sales across both online and offline channels through enhanced promotional activities on e-commerce platforms and integrated store initiatives. Internationally, the company is rebuilding new distribution channels through alliances with local partners. Through these efforts, the company aims to deepen existing channels while pursuing renewed growth in overseas markets.

In technological innovation, the company is advancing investments in digital infrastructure for customer management and demand forecasting, strengthening initiatives to improve inventory turnover and product freshness. Specific measures include implementing customer management systems, enhancing e-commerce convenience, optimizing product assortment and inventory through data analytics, and streamlining logistics to increase sales efficiency and improve the return on marketing investment. Through these initiatives, the company aims to simultaneously build customer trust based on "customer-first principles" and enhance profitability.