HARD OFF CORPORATION Co.,Ltd. (2674) Stock Price

Hard Off Corporation operates diverse business segments centered on the reuse business. The company runs directly operated stores including "Hard Off," "Off House," "Mode Off," "Garage Off," "Hobby Off," and "Liquor Off," which buy and sell reused items. Additionally, the company operates "Book Off" stores as a franchise partner of Book Off Corporation Co., Ltd.

In its franchise business, Hard Off Corporation serves as the franchise headquarters for "Hard Off," "Off House," "Mode Off," "Garage Off," "Hobby Off," and "Liquor Off," providing management guidance and product supply to franchise partners. This supports nationwide franchise expansion.

The consolidated subsidiary Hard Off Family Co., Ltd. operates "Hard Off," "Off House," "Hobby Off," and "Book Off" in the Greater Tokyo Area and Nagasaki Prefecture. Additionally, Eco Plus Co., Ltd. operates "Hard Off," "Off House," "Garage Off," and "Hobby Off" in the Hokkaido and Tohoku regions. Through these operations, the company provides services tailored to regional needs.

For international expansion, ECO TOWN USA INC. in the United States operates "Eco Town" and "Eco Tech" in California and Hawaii. In Taiwan, Hard Off Taiwan Inc. operates "Hard Off" stores in Taoyuan, Tainan, and Pingtung. Through these operations, the company has entered the international reuse market.

As other business operations, the consolidated subsidiary Link Channel Co., Ltd. provides system development services. Through this, the company explores new business opportunities leveraging IT technology. Through these diverse business operations, Hard Off Corporation strengthens its competitive position in the reuse market.

Hard Off Corporation is strengthening its position in the reuse industry through a distinctive growth strategy. The company aims to become a leader in the domestic and international reuse market by integrating physical stores and the internet through its omnichannel strategy called "Re"NK CHANNEL." This strategy contributes to building a circular economy.

Under its medium-term management plan through 2030, the company is advancing four key strategies. First, in its physical store strategy, it is strengthening a community-focused local production and consumption model while developing distinctive stores. This provides customers with new experiences and leverages the unique characteristics of each store location.

In its store expansion strategy, the company is actively opening stores in underserved regional areas. It achieved 1,000 stores in fiscal 2024 and aims for 1,300 stores by fiscal 2030, expanding its store network nationwide. This increases its presence in the national reuse market.

As a digital strategy, the company uses smartphone applications and its official e-commerce site "Off Mall" to drive store visits and strengthen purchasing. This increases customer touchpoints and improves service quality. High app ratings demonstrate strong customer satisfaction.

In its international strategy, the company is expanding into the United States, Taiwan, Cambodia, Thailand, and other markets, bringing Japanese reuse culture to the world. It actively pursues new store openings in existing regions, aiming to become a global reuse leader and strengthen its competitive position in international markets.

Hard Off Corporation also contributes to achieving SDG targets. Through its reuse business, it operates an environmentally friendly business and works toward a sustainable society. This fulfills corporate social responsibility and enhances corporate value.