FRUTA FRUTA INC. (2586) Stock Price

Fruta Fruta serves as the exclusive distributor in Japan for CAMTA (Tomeas General Agricultural Cooperative) of Brazil, importing and processing frozen fruit pulps from Amazon fruits, including açaí. The company focuses on promoting Amazon fruits to health-conscious consumers, with açaí as its flagship product.

The company implements agroforestry farming methods to regenerate degraded forest areas in the Amazon. This agricultural approach is gaining attention as a sustainable farming practice and contributes to climate change mitigation. Fruta Fruta's corporate concept centers on realizing a green economy that balances environmental and economic goals.

Fruta Fruta's business is divided into four segments: retail, food service, direct marketing, and international operations. The retail segment sells açaí products to mass retailers and premium supermarkets. The food service segment supplies frozen fruit pulps to restaurants and food manufacturers.

The direct marketing segment sells products through the company's own e-commerce site and platforms, reaching consumers directly. The international operations segment imports and sells cacao beans and pepper produced using agroforestry methods, expanding into overseas markets. Through these efforts, the company contributes to Amazon forest regeneration.

Fruta Fruta operates under the management philosophy of "living in harmony with nature" and aims to realize a sustainable society. The company transforms the benefits of agroforestry into innovative products, contributing to customers' beauty and health. Additionally, as a climate change mitigation measure, the company is promoting the realization of a "green economy" where economic activity restores the environment.

The company aims to expand operating profit through increased sales and reduced procurement costs and waste rates. In particular, it is concentrating resources on its domestic acai business and maximizing supply to meet growing domestic demand. Furthermore, the company is advancing market research and distribution channel development for overseas market expansion.

In the retail division, the company is launching new products in response to growing health consciousness, providing consumers with an easy way to enjoy acai bowls at home. In the business-to-business division, the company is focusing on expanding ingredient sales for food service and developing user-friendly commercial products. These efforts aim to secure revenue and expand market share.

In the direct marketing division, the company leverages its e-commerce platform to approach consumers directly and expand sales. In the international business division, the company leverages partnerships with local producers to provide unique solutions through fruits such as acai and cacao.

The procurement, production, and logistics management division is securing stable supply through multiple shipping routes and strengthening inventory management. The development division is implementing rigorous quality control for safety and reliability, focusing on new product development and communicating the value of acai. These efforts support medium to long-term business expansion.

The management division pursues coexistence of economic and environmental interests through initiatives related to ESG and SDGs. The company aims to achieve sustainable growth by aligning management strategy with human resources strategy. Through these efforts, the company continues to contribute to local communities.