(2424) Stock Price

Brass operates as a wedding venue and planning company centered on fully private guest house-style wedding facilities. The company structures each venue with "one chapel, one party hall, and one kitchen," providing the bride, groom, and guests with a completely private space through venue-wide staging and decoration.

Customers are couples planning their weddings and their invited guests. Revenue comes from venue rental fees, planning fees, food and beverages, and ancillary services such as photography and videography. The company is primarily based in the Tokai region and has expanded into the Kansai and Kanto areas, broadening its customer reach through venues in different locations.

The business operates as a single "Wedding Services" segment with three venue formats: suburban, urban, and downtown tenant-based locations. The Brass Group includes BRASS USA, which arranges ceremonies in Hawaii; lyrics, which handles video and photo production; Arow Bright, which operates photo studios; and be family, a marriage consultation service. The company strengthens customer relationships through dedicated planner services, authentic cuisine prepared in open kitchens, and post-ceremony networking events.

The company aims for sustainable growth, using revenue, operating profit, and operating profit margin as key performance indicators. Currently operating 24 venues primarily in the Tokai region, the company continues to expand through new openings while prioritizing the maintenance and improvement of existing venue profitability. The company is working to increase customer traffic and conversion rates through advertising investment and improved store displays, while also reducing cost of sales and optimizing selling, general and administrative expenses to improve cash flow for funding new openings.

Priority investment areas are facility expansion and in-house operations. The company operates three venue formats—suburban, urban, and downtown tenant-based—selecting candidate locations by assessing profitability based on opening conditions and regional characteristics. The company is also strengthening in-house operations for wedding cuisine preparation, dress management, and photo and video production to differentiate itself through quality assurance. Specifically, the company aims to enhance wedding quality through human resource allocation to in-house operations and operational cost management.

For new market development and business expansion, the company leverages group functions including BRASS USA for domestic regional expansion and overseas arrangements, lyrics for video production, Arrowbright for photo studio operations, and be family for marriage consultation services. The company is expanding service offerings by leveraging existing customer touchpoints to strengthen post-wedding engagement and sales of ancillary products such as cuisine, photos, and videos, while diversifying opening strategies and reducing opening costs to create growth opportunities even in a limited market.

For technological innovation, the company is advancing ICT investments including advertising digitalization, online consultation services, and customer management efficiency. The in-house video and photo production team is improving quality while increasing customer acquisition efficiency through web and video marketing. The company is also implementing data-driven improvements in hygiene management and internal audits, with a policy of leveraging technology on both operational and customer experience fronts to strengthen competitiveness.