HEIAN CEREMONY SERVICE CO.,LTD.JP:2344Stock Price

Market cap
¥18.2B
P/E ratio
13.1x
Heian Ray Service provides wedding, funeral, elder care, and mutual aid services across Kanagawa and Tokyo prefectures through multiple facilities and comprehensive support.

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Business Overview

Heian Ray Service operates four business segments: ceremonial events, funeral services, mutual aid societies, and elder care. These businesses primarily serve individuals, corporations, and mutual aid society members in Kanagawa and Tokyo prefectures.

In the ceremonial events business, the company operates two wedding facilities in Kanagawa Prefecture: Cortile Chigasaki and Royal Manor Fort Berge. It also provides services at Salon de Prier, including rental clothing, photography, and dressing services.

In the funeral services business, the company operates numerous funeral facilities in Kanagawa and Tokyo prefectures, providing funeral services for private ceremonies and corporate funerals. Additionally, it sells Buddhist altars and related items, and offers franchise packages adapted to smaller-scale funeral services.

The mutual aid society business is centered on Heian Inc., which handles membership recruitment and information management for ceremonial and funeral mutual aid societies. For mutual aid society members, the company arranges wedding and funeral services, with Heian Ray Service providing the actual service execution.

In the elder care business, the company provides home care services, home nursing care, and sales and rental of care equipment. It also operates rental housing for seniors with integrated group homes and day service facilities, providing comprehensive elder care services.

Additionally, Yamadai Shoji Co., Ltd. operates a logistics business, supplying food and return gifts to ceremonial and funeral facilities, thereby supporting Heian Ray Service's operations.

Management Policy

Heian Ray Service operates four business segments—ceremonial events, funeral services, mutual aid associations, and elder care—contributing to communities. Under its management philosophy of "serving customers with sincere commitment," the company pursues customer satisfaction and provides services across the entire lifecycle.

To adapt to changing business conditions, the company is advancing product and service development and strengthening sales. In particular, it is promoting mechanization and automation to improve costs and productivity, aiming to enhance operating profit margins. The company also prioritizes securing appropriate human resources.

In the ceremonial events business, it is responding to diverse private wedding styles by strengthening clothing rental services and marketing through social media. In the funeral services business, it is adapting to simplified funeral trends by promoting the planning and proposal sales of new products and services.

Additionally, through opening new funeral service locations and renovating existing facilities, the company aims to increase market share. This strategy targets strengthening its position in existing areas while expanding into new regions. Improving productivity and labor efficiency remain key priorities.

Heian Ray Service targets a consolidated operating profit margin of 17% or higher, pursuing stable growth. Through this approach, the company seeks to enhance its presence in regional communities and achieve sustainable growth.