GOKURAKUYU HOLDINGS CO.,LTD.【JP:2340】Stock Price

Gokurakuyu Holdings is a corporate group with public bath operations as its core business. It operates public bath facilities primarily under the brand names "Gokurakuyu" and "RAKU SPA." In Japan, the company operates 29 company-owned locations and 10 franchise locations.

Company-owned locations generate revenue from admission fees to the public bath facilities, food and beverage sales, massage therapy, barbering services, and merchandise sales. Franchise locations generate revenue from product sales related to super-sentoyu (large public bath) operations and royalty income from providing operational know-how.

Additionally, the company operates one "Shorakuyu" location through an equity method affiliate and one "Hinata no Mori" location through a partnership. As a related business, it directly operates two "RAKU CAFE" locations. Through these operations, the company meets diverse customer needs.

Gokurakuyu Holdings aims to enhance customer satisfaction through its bathing facilities "Gokurakuyu" and "RAKU SPA." The company provides high-quality services that accurately address changing times and customer needs while pursuing stable profitability. Additionally, the company prioritizes healthy relationships with stakeholders and contributes to society through community-based activities.

The company is focused on establishing a 60-store network by concentrating efforts on opening company-operated locations. It gathers information on potential store sites, improves investment efficiency, and actively renovates existing stores. The company also emphasizes securing and developing talent capable of supporting business expansion, investing in recruitment and employee training programs.

Rigorous hygiene management is the top priority, with strengthened regular water quality testing and equipment maintenance. This ensures safe, sanitary facility operations and provides customers with a comfortable environment. The company actively develops new business formats, including urban-style bathing facilities and other innovative facility types.

Furthermore, through managing and overseeing subsidiaries, the company supports appropriate and sound management practices. By flexibly adapting to external environmental changes and carefully managing finances and store operations, the company aims to enhance brand value and contribute to business performance.