B-R 31 ICE CREAM CO.,LTD. (2268) Stock Price

B-R Thirty-One Ice Cream's primary business is the manufacturing and sale of ice cream. The company operates together with 31 Aikalima LLC, a consolidated subsidiary. It holds a license and technical assistance agreement with Baskin-Robbins Franchising LLC, which provides know-how related to ice cream manufacturing and sales.

The company sells ice cream through a franchise model and has entered into a franchise agreement with Fujiya Co., Ltd. Under this agreement, the company is authorized to operate Baskin-Robbins 31 ice cream retail stores and use the trademark and sales methods. The company also generates revenue through ice cream sales and equipment rentals to stores, receiving a percentage of sales as royalties.

B-R Thirty-One Ice Cream holds a 100% stake in 31 Aikalima LLC and shares executive officers with the subsidiary. The company purchases raw materials from Fujiya Co., Ltd. and its subsidiary Fujiya Dairy Co., Ltd., and outsources some manufacturing to Fujiya Kobe Co., Ltd. This structure enables an efficient manufacturing and sales operation.

The company operates a single business segment focused on ice cream product manufacturing and sales. Detailed segment reporting is omitted. This approach allows the company to concentrate resources and improve operational efficiency.

B-R Thirty-One Ice Cream operates with a corporate mission to bring happiness to people through ice cream. Since its establishment in 1973, the company has provided high-quality, enjoyable American-style ice cream and operates approximately 1,400 sales outlets across Japan.

The company's long-term management plan targets operating profit of 3.1 billion yen by 2031, supported by four strategic pillars: strengthening brand power, digital transformation, Smart 31, and expanding sales outlets. Through these initiatives, the company aims to achieve sustainable growth.

B-R Thirty-One Ice Cream also targets maintaining a return on equity (ROE) of 8% or higher. This approach aims to deliver sustained profit growth and shareholder returns while enhancing corporate value.

The company prioritizes stable sourcing of raw materials, strengthening its logistics network, and adapting to changes in social conditions and demographics. These efforts enable the company to provide consumers with safe and delicious products while improving business performance.