Morozoff Limited (2217) Stock Price

Morozoff Inc. primarily operates in the manufacture and sale of Western-style confectionery and café/restaurant businesses. The company operates as a group that includes its subsidiaries Kamakura New German Inc. and VISUAL HONG KONG LIMITED. There have been no changes in key affiliated companies.

In the Western-style confectionery manufacturing and sales business, the company manufactures and sells dry confectionery products such as chocolate and cookies, as well as fresh Western-style confectionery products such as cheesecake and pudding. Sales are conducted primarily through direct channels, operating 38 company-owned stores and 138 semi-affiliated stores.

The café and restaurant business provides food services including cake, coffee, and pasta. This division operates 28 café locations and offers customers a diverse menu.

Products in the Western-style confectionery manufacturing and sales business are classified into three categories: dry confectionery, fresh Western-style confectionery, and other confectionery. The dry confectionery category includes Premium Chocolate Selection and Voyage. The fresh Western-style confectionery category includes Custard Pudding and Cheesecake.

The other confectionery category includes Freshly Baked Cookies and Glass au Chocolat. These products are key elements that support the Morozoff brand.

Morozoff Inc. operates under the management philosophy "Be Prime, Be Sweet," aiming to provide customers with the finest taste and safe, high-quality products. Through sweets, the company seeks to connect people's hearts and spread smiles, as expressed in its corporate slogan "Connecting Hearts. Shining Smiles."

The company's medium-term management plan "Connecting ~next stage 2031~" targets increased sales and operating profit margin. For the fiscal year ending January 2026, the company has set targets of 36,050 million yen in sales and a 2.8% operating profit margin. To achieve these goals, the company is advancing productivity improvements and cost reduction initiatives to enhance profitability.

Morozoff faces challenges including declining birth rates, an aging population, population decline, and rising raw material costs. To address these issues, the company has established a medium to long-term vision focused on "enhancing corporate value," "strengthening brand value," and "increasing social value." Based on this vision, the company is pursuing new growth strategies, cost controls, and talent acquisition.

As part of its growth strategy, the company aims to create new markets through baked goods. Baked goods can be sold year-round, and the company can leverage its technology for product development. The company is strengthening its growth foundation by aligning product and brand strategy, market strategy, and production and logistics strategy.

To control costs and improve productivity, the company is advancing store operation efficiency and factory automation. Stores are implementing low-cost operations, while factories are strengthening production line automation. These efforts aim to increase production capacity and reduce labor requirements.

Securing talent and improving employee satisfaction are also key priorities. To address management-level retirements and mid-level talent shortages, the company is advancing human capital-focused investments and reviewing its systems. These initiatives aim to improve employee satisfaction and enhance corporate value.

Morozoff has established a Sustainability Committee to strengthen governance and risk management systems. The company has set strategies addressing climate change and human capital, contributing to a sustainable society. Through these efforts, the company aims to secure stable earnings and realize sustainability.