SAYLOR ADVERTISING.INC. (2156) Stock Price

Sailor Advertising Co., Ltd. is primarily engaged in the advertising business, with main operations in the Shikoku, Chugoku, and Kyushu regions as well as Tokyo. The company plans, develops, and produces advertisements across various media including television, radio, newspapers, and magazines. It also provides comprehensive advertising-related services including sales promotion and internet advertising.

Additionally, Sailor Advertising operates the "Awawa App," publishes the free magazine "Wire" throughout Tokushima Prefecture, and issues the local information magazine "Meguru." Through these initiatives, the company provides community-focused information and strengthens connections with local society.

The company also operates the retail store "Tokushima・Kagawa Tomoni Market～Local Products Hall～" and manages the e-commerce site "Tomoni Market Online." By introducing and selling regional specialty products, the company contributes to the revitalization of the local economy.

In its advertising business, the company provides communication planning, media planning, sales promotion, and event planning and management services. These offerings support brand development and target strategies for companies and products, enabling effective advertising activities.

In its retail business, the company operates mail-order sales and store-based sales. Specifically, it manages the specialty product retail store "Tokushima・Kagawa Tomoni Market～Local Products Hall～" in Tokushima and Kagawa prefectures, and operates the online shop "Tomoni Market Online." Through these channels, the company provides a wide range of regional specialty products.

Sailor Advertising Co., Ltd. is a community-focused advertising company that aims to expand its marketing design services through digital technology. The company provides consulting-based solutions leveraging data and AI, with the goal of growing together with local communities.

The company's medium-term management plan prioritizes enhancing its ability to propose added value through next-generation digital technologies. As digitalization advances, corporate communication activities require new ideas, and Sailor Advertising is implementing strategies to meet this demand.

Promotion activities utilizing local resources represent another key strategic pillar. The company is advancing projects that support regional tourism and food culture by strengthening partnerships with local governments and businesses, thereby contributing to tourism development and commercial revitalization in local areas.

The company is also pursuing new business ventures with strong synergies to its communication business. Through the development of commercial and office spaces, it aims to enhance consumer satisfaction and has established an integrated support system—from product development to sales promotion—in collaboration with regional trading functions.

Geographic expansion of business operations is positioned as part of the growth strategy. The company is developing new projects primarily in the Kanto and Kansai regions and strengthening partnerships with major clients to drive further business expansion.

Finally, investment in human resources is being addressed as a critical priority. The company is strengthening its workforce—the source of competitive advantage—through securing and developing talented personnel, respecting diverse work styles, and promoting occupational health and safety with consideration for physical and mental well-being.