(175A) Stock Price

Will Smart provides comprehensive services to the mobility industry and local governments, covering everything from consulting to identify challenges, software development, hardware supply, and post-implementation maintenance. In addition to custom development, the company offers platform-based packaged services that enable rapid IoT system deployment.

The company's primary customers include transportation operators, car-sharing and rental car businesses, public facilities such as airports and bus terminals, and local governments. The company emphasizes co-creative development through direct dialogue with customers. Revenue comes not only from project development sales but also from ongoing sources such as maintenance and operation contracts and packaged service fees.

The business operates through a single mobility segment with four main product lines: a comprehensive information distribution service that integrates and delivers information both indoors and outdoors; cloud migration support for sales and reservation systems; modular packages for mobility systems including in-vehicle devices and reservation, payment, and membership management; and AI and data science services that analyze and visualize traffic data to improve policy and operations. Customers can implement only the necessary functions or deploy the entire solution.

The company aims to expand its business scale and enhance corporate value by addressing social challenges. According to Fuji Chimera Research Institute, Japan's digital transformation (DX) market is projected to grow from approximately 4.02 trillion yen in fiscal 2023 to approximately 8.04 trillion yen by 2030. To capture this growth, the company prioritizes increasing one-time project revenues (shot sales) from custom development work and converting them into recurring revenues (stock sales) such as maintenance, operations, and package licensing fees. Key performance metrics include growth in shot and stock sales and operating profit margin. The company plans to balance near-term order expansion with medium-to-long-term earnings stabilization.

The company focuses investment on three pillars: DX support for the mobility industry and local governments, regional revitalization initiatives, and next-generation mobility business related to electric vehicles. Its competitive advantage lies in co-creating solutions through direct dialogue with transportation operators and municipalities, combined with industry-specific expertise. This approach differentiates the company from competing ventures. Specific initiatives include packaging existing services for distribution through sales partners, investing in marketing to identify potential customers, and strengthening recruitment and development of both sales and engineering talent.

For new market development, the company is expanding direct partnerships with national and local governments beyond traditional private transportation operators. It is pursuing MaaS (Mobility as a Service) projects that address regional transportation restructuring and contracts for labor-efficient and optimized public transit operations. The company plans to leverage packaged platforms to enable rapid deployment and horizontal expansion across municipalities, focusing on policy support services, operational improvement projects using transportation data, and expanded installation in public facilities such as airports and bus terminals. Leveraging its sales partner network to enter new industries is also positioned as a key growth driver.

Regarding technological innovation, the company prioritizes continuous expansion of platform capabilities and improvement of existing features. It is developing new packages combining hardware supply and software development, advancing modularization of in-vehicle devices and reservation/payment functions to improve deployment efficiency. The company will implement capital investments and version upgrades to ensure system stability and strengthen security, while supporting technical capabilities through enhanced maintenance systems and talent development via incentives and training programs. Financially, the company is building a foundation for continuous technology investment by securing liquidity and strengthening relationships with financial institutions.