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Business Overview
Akikawa Bokuuen operates two main business segments: production and wholesale, and direct sales. In the production and wholesale segment, the company handles meat, processed foods, eggs, and milk. These products are sourced from young chickens raised at Kikukawa Farm and partner farms, processed into chicken products, then manufactured and sold by Akikawa Bokuuen. In China, Akikawa Bokuuen (Changzhou) Agriculture Co., Ltd. handles the production and sales of young chickens.
Eggs are produced at Shinome Mitani and processed by Akikawa Bokuuen. Milk is produced as raw milk at Mutsumi Farm, then processed and sold by Akikawa Bokuuen. These products are distributed through consumer cooperatives, mass retailers, and retail stores. In the direct sales segment, the company sells products manufactured in the production and wholesale segment, as well as merchandise sourced from external suppliers, to members.
Akikawa Bokuuen aims to provide safe meat and processed foods without relying on pesticides, chemical fertilizers, antibiotics, or chemical additives. Working with partner farms, the company is committed to providing consumers with food they can trust and use with confidence.
Management Policy
Akikawa Bokuen aims to transform society toward sustainability and prosperity, positioning itself as the No. 1 brand for consumers who prioritize food health and safety. The company's foundational strategy is to pursue ideal agriculture and build a dynamic organization that leverages employee initiative. Through this approach, the company actively addresses contemporary challenges such as global warming and population decline while creating value.
To achieve sustainable growth, the company has established seven core strategies, including strengthening human capital, enhancing brand power, and reinforcing business competitiveness. Specific initiatives include creating an environment where employees can take on challenges with confidence and strengthening information dissemination to expand the Akikawa Bokuen customer base.
Key strategies also include transforming the chicken meat and frozen food business and strengthening direct sales operations. In response to population decline and labor shortages, the company is advancing product development and refining sales planning. Additionally, the company is establishing a business foundation in the Chinese market and promoting sustainability initiatives.
Akikawa Bokuen targets net sales of 12 billion yen and an operating profit margin of 4% or higher by the fiscal year ending March 2033. To achieve these goals, the company is strengthening quality control and production management while improving product competitiveness, aiming to maintain consumer trust.